It is always hard for the entrepreneur to give up equity. But you got to ask yourself what are you trying to do? If you are trying to build a great big enduring business and equity is going to be the way you fund it then the 100% ownership that you own as an idea is gonna be significantly diluted down the road. Control is not about having 51% of the company, it is about performance. If you own 10% of the company but you are performing well, you are the person who had the idea, you are executing the strategy and you are the right leader, then you are going to maintain control of the company.
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