Find the right investors.

 You need money to start ? A lot of people today have money to spend. Just give them a purpose. However, do not choose your investor blindly. Once he gives you money, the investor is now playing a role in your company. Try to ask around other entrepreneurs who took money from the same investor. Is he reliable? Can you count on him when things get difficult? Know their history. Set up a hypothetical situation and ask for a response.
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Performance and equity

 

It is always hard for the entrepreneur to give up equity. But you got to ask yourself what are you trying to do? If you are trying to build a great big enduring business and equity is going to be the way you fund it then the 100% ownership that you own as an idea is gonna be significantly diluted down the road. Control is not about having 51% of the company, it is about performance. If you own 10% of the company but you are performing well, you are the person who had the idea, you are executing the strategy and you are the right leader, then you are going to maintain control of the company.

Fiduciary responsibility

 There is a large responsibility taking money from an investor or an institution and everyone in the company especially the senior leadership team needs to understand, individually and collectively, that they have a fiduciary responsibility to meet the numbers and to provide the rate of return that was promised. You will be served well if you under promise and over deliver. Nothing will make the investor more happy than beating the numbers he was expecting.